The hospitality industry is extremely competitive. Almost every day you read about a new opening or a hotel that has been refurbished and is about to re-open. So what can you do to ensure that you keep ahead of your competition? What is it that will make you unique?
Some hotels will focus on their product – using the most expensive and exclusive furnishings. Having the most up to date technology so guests can self check in and bedrooms have motion detectors that will operate the lighting and electronics in the room. Others will focus on their service standards, ensuring that every guest is treated as an individual and their needs are met and expectations exceeded. However you cannot have one without the other:
Product + Service = Experience
What will make you unique is the experience that you create for your guests. These experiences will be individual to that guest and it is because of this – it will become a lasting memory for them.
When I worked with my clients I am sometimes described as “The Hotel Inspector” – although if you think that is what I do then you have missed the point. What I do is teach our clients to create memorable guest experiences. More information on how I do this can be found in my book “Star Quality Hospitality – The Key to a Successful Hospitality Business” which is available on Amazon and is a Best Seller. Remember to also access your free book resources that come with this.
The vision for the Star Quality Hospitality Consultancy is ultimately to raise the profile of the hospitality industry so whichever hotel a guest chooses to stay at, or whichever restaurant they choose to dine at, they are taken on a unique customer service journey where the hospitality professionals they meet along the way create memorable experiences just for them.
One piece of advice I give to my clients is to “Expect the unexpected”, so in this particular post I have included a gift for you…. This is my small way of creating a memorable experience justs for you as a thank you for reading this post.